Did you know about the latest report published by Oxford Economics and SAP about Personalized Healthcare?
What is Personalized Healthcare?
According to SAP and Oxford Economics report, this is “a new approach to research, pharmaceutical development, and clinical practice” that is “remaking healthcare“. Also known as “precision medicine”, personalized healthcare uses collaboration possible with readily available technology to provide advanced beyond the current standard of “one-size-fits-all models of prevention, diagnosis, and treatment“.
What are the benefits of Personalized Healthcare?
Could this usher in a large-scale integrated healthcare model, where dentistry and medicine work together to help people prevent conditions, and detect disease earlier? The authors of this report certainly believe that is possible, and point out the challenges and opportunities in this disruptively innovative model identified in their survey of European and North American healthcare professionals.
The report points out that technology in communication and collating data on segments of the population, is one way that healthcare professionals (including clinicians) will have access to information that will facilitate make the improvements both effective and efficient. For example – a doctor having access to a database that showed there are other patients with similar symptoms or condition as his patient, the types of treatments and medications and their efficacy would help the doctor make more confident recommendations and patient make informed choices.
Case studies, as well as survey results, are included in the report that demonstrate the value of the personalized healthcare model.
Is Personalized Healthcare a “new branch of medicine”?
Disruptive innovation means that the way that we have always done something is replaced by new ways of thinking, designing, creating, and evaluating processes. Personalized Healthcare is a form of disruptive innovation.
The report identifies the myriad of issues and process that will need to be modified and developed in order that personalized healthcare can thrive. Development of communication systems and other technology that allow integration of all healthcare disciplines, new ways of funding will need to be developed and administered, and regulatory changes are all necessary.
Personalized healthcare is an ambitious yet achievable goal. The benefits to patients and healthcare profession are numerous – and as in other innovations, some of the advantages have not yet been imagined.